Storytelling is a cross-platform craft.
I create digital experiences that engage audiences across mediums—film, interactive media, immersive experiences, and branded platforms. The tools evolve; the narrative principles endure.

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Content is a form of creative leadership.
Creators don’t just make things—they shape culture, build environments, and guide communities toward meaning. The work carries responsibility as well as imagination.

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Craft precedes technology.
Structure, character, theme, and audience intent anchor my process. Emerging techniques—AR, VR, motion graphics, data systems, or interactive platforms—extend those foundations, not replace them.

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Practice informs strategy and pedagogy.
With 20+ years as a digital content creator and creative producer at the intersection of story, design, and technology, I translate complex ideas into coherent, meaningful audience experiences. The goal is always clarity, resonance, and impact—and I bring those real-world insights directly into the classroom.

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Teaching is creative stewardship.

Education is most powerful when it is grounded in practice, guided by rigor, and animated by purpose. Filmmakers are not only makers of content; they are stewards of story, culture, and collaboration. My work as an educator is driven by the responsibility to prepare students to lead thoughtfully within an evolving media landscape. Education, like filmmaking, is about guiding ideas from intention to impact.

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Collaboration is central to creation.
I thrive in cross-functional spaces, aligning creative, technical, and executive stakeholders toward shared purpose. A healthy creative culture is as mission-critical as a successful final product.

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The audience is the platform.
Stories live through participation—viewers, users, players, and communities. Designing for engagement across touchpoints is not a distribution strategy; it’s a storytelling philosophy.